Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product shots in its visually creative style guide. Its grand guidelines also show how the brand wants to display its promotional content.įor example, Wolf Circus wants advertisements for its product to emphasize minimalism and make the jewelry the center of attention. Blue-gray, pastel pink, and nude act as supporting colors that can be used for various design elements and backgrounds. Going through its brand style guide, you can see how certain colors are key indicators of the Wolf Circus brand design. Wolf CircusĮcommerce company Wolf Circus’s brand guidelines cover everything from the brand’s “why” to its typeface system. If you’re thinking of starting a restaurant, you can even use it as a brand guidelines template for your own business. You can learn more about Nusr-Et’s brand formation through its brand book. These photos set a clear mood and tone for the company’s branding: the minimalist backgrounds and attention to detail show sophistication and dedication to craft. Especially in meat photos, the texture and thickness should easily be seen, so viewers can immediately tell that it’s high-quality stuff. It uses cold and dark backgrounds to make sure the food is the star of the show. That’s why Nusr-Et included product photography in its brand guidelines. Nusr-Etįor food companies, photography can be make or break. Its brand voice also gets a similar treatment. You can see this clearly in how its logo is compared and contrasted. Slack simplifies the concept of its brand by displaying improper use cases alongside acceptable occurrences. Bright colors and bold, clean lines are an excellent representation of the Slack brand. The material manages to be informative without overwhelming readers by implementing a healthy amount of white space and graphics. Nested under its media kit, brand guidelines from Slack cover everything from branded themes to governance considerations. Micah Daigle, who co-led a rebrand for the SaaS company, even published a brand book about the origin and thought process behind Asana’s rebranding. These dots highlight the limitless potential of human collaboration, and the company hopes that they communicate a sense of clarity, balance, and purpose-driven design. Asana helps people understand the “why” behind its branding by explaining its choices, including the logo’s three dots. While some logos and brand images might seem random, savvy companies create them with a specific strategy and meaning. 15 companies with killer brand guidelines 1.
Next up, let’s explore 15 awesome brand guideline examples you can use as inspiration. This will pay off big time in the long run, as your company will generate the familiarity and reliability that open the doors to brand loyalty. When companies take the time to create brand guidelines, it helps to ensure that their brand image stays consistent, no matter where it shows up.
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Logos: full logos, secondary logos, and icons.They come in the form of a physical or digital booklet filled with examples of what to do and what not to do.īrand guidelines comprehensively cover a company’s brand identity, including its: They lay out all the visual details, as well as important notes about a company’s voice, tone, and messaging.
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Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand.
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